Fund-raising using organic sharing, empowering people to share this valuable local initiative which is more than just an A&E department.
Scarborough will finish their £47m hospital Summer 2024, and they are raising £850k extra, having raised £570k so far. I was invited to a business network meeting by Harriet, North Yorkshire Business Hub, spoke with Maya who is running the charity campaign. No time to run an Action Cycle. During the event I met them and also spoke with Lucy, head of communications for the hospital build, and the chair for Scarborough Ambassadors who brought in the network of business folk, Jo Thompson.
This is a short message to Maya, Lucy, Harriet and Jo to set up a Sqale to generate funds through warm, person-to-person, organic sharing.
Action Points:
- record snippets, less than a minute from various people involved, Maya, perhaps Lucy and Jo and anyone who is available
- edit in snippets to current video material for fundraising campaign
- create a page on their site, embed video with the call to action through Sqale
- add Sqale button, which will act like donation button but also enables sharing
I’d like to be involved before I leave for Portugal because of the fine nuance on how the message is put: it will be handed from person to person, through a warm relationship, and the message must be authentic. The action of sharing is the very same act of raising money.
Organic Sharing
