It’s a Four out of Ten: insufficient iterative social validation. After strong meetings, a lack of action has resulted in minimal social wins for Blackpool.
In terms of the original goals:
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Raising £10k. Surprisingly, no business asked, and followup online communication with two street artists was lacklustre.
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Money attracted to Blackpool. Everyone engaged was locked into their company interests or indisposed (August is not a great month), and the collective effort in an Action Cycle for mutual benefit was not enough of an attractor.
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Find the right people. Three potential players: a successful young business person, a design agency owner, and a co-founder of Effective Altruism. We did not secure experience in the use of the Sqale webapp or Action Cycle to secure any commitment to Open Business Practices.
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Open Meeting. A venue was secured but with three apologies, lack of attendance meant a sustainable Open Meeting is not sustainable.
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£1m viral? Nope.
Because of the lack of commitment to run Action Cycles in the real world, pivoted in second week into the online world and explored the feasibility of a Real World SEO Hub, and a revision of the Trifecta as a single Long Form ‘Share’ Page.
Real world, local SEO hub. Interfacing online with real-world businesses. Open Meeting online 24/7 geographically indifferent, with embodied Open Meetings. Whatever £ are exchanged for whatever work, some is converted into credits to fund network activity, of which some is converted back into £ for companies still existing outside the network, as ’employment’, and for services and supplies for providing next work-£ transactions.
Long Form Share Page. Long-form sales pages like this, compared to standard websites or landing pages, are designed to get you to buy, from a standing start. There’s an industry in it, a merging of psychology, marketing and tech. Extracted the basic formula from half a dozen sites, to trial one for Sqale. Instead of driving a Sale, it drives to a Share, using the materials and videos for the Open Business Trifectas.
A further opportunity arose in the co-living space, involving a deep dive with a CTO of a Web3 company, a potential for using the Social Neuron in a network of 4,000 digital natives, and an alternative presentation to an elevator pitch or Petakucha: a more formal version of a Social Neuron, where the presenter invites watchers to crowd-fund and crowd-source what they need.
Learning For Next Iteration
Meetings were good, but are not perceived and valued sufficiently. Iterative Social Validation requires a concrete commitment of time or money to share forward. Objectives must be defined in terms of benefits to participants: the raising of £10k, the achieving of beyond-realistic objectives, a means by which they can get new clients, partners. A collaborative suit of tools, from an hour’s meeting, to an hour’s team meeting, to an an hour’s meeting with others: each step validates the next.
The problem is social accountability. What if people’s words and actions don’t match?
It’s a tricky issue. In our current economic, salesfolk can promise wildly different outcomes to what is delivered, and businesses can collapse suddenly causing massive supply chain problems. The traditional system is far from transparent, and social accountability is lacking, eg longevity of Adam Neumann after WeWork collapse.
If folks are in the transparent, high trust environment of the Sqale webapp, we can provide a non-negative review, merely a low scoring thanks. Retrospectively this may result in some kind of social consequence. But what about folks who are not on the app? It is an issue that needs solution.
Check Inviting Rapid Social Innovation for current iteration settings.
